Elizabeth Talamo always desired to be a storyteller. The backdrop for those stories began organically, while growing up as the daughter of trainer Ron Ellis, a mainstay on the Southern California racing circuit.

Luckily for Talamo, there is no shortage of stories to be told in the racing industry. Her eagerness to shape and share those stories was rewarded early on, with an internship at TVG — later known as FanDuel TV — when she was still in high school.

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In her final year at Chapman University near Orange, Calif., she would make long car treks on weekends to work on the simulcast show at Golden Gate Fields in Northern California. In 2012, she received her degree in broadcast journalism with a bachelor in fine arts. Before the ink was dry on the diploma that took her only three years to receive, Talamo was sitting comfortably in the anchor chair of a morning show, which she also produced, at KNBN in Rapid City, S.D.

These days the mother of two boys, who are 8 and 9, is still telling stories, but in less traditional and more innovative ways. Earlier this year, she launched Everywon, an apparel brand aimed at making horse racing more accessible and relatable.

Additionally, Talamo and her husband, Joe, a former jockey who became a racing analyst for FanDuel in August 2025 after a 19-year career as a jockey, began doing on-camera vignettes they shared on social media. The couple chats about topical storylines in racing while hanging out in the comfort of their living room. The videos are popular and draw views in the thousands. And, of course, the Talamos are typically sporting apparel from Everywon in the videos.

Elizabeth Talamo’s answers are edited for length and clarity.

BloodHorse: Like so many children of trainers, did you work in your father’s barn while you were growing up?

Elizabeth Talamo: I view my story a little differently than others. I think my dad purposely kept me away from the horses and didn’t really want me to follow in his footsteps. But I just loved the culture and the backside and the people, so I naturally gravitated to the people and the stories and the characters of the racetrack.

I never worked in the barn or around the horses, but I was 16 when I started an internship with TVG. Then I studied television and broadcast journalism in college and became a morning news anchor. But I always loved horse racing and would tie in horse racing to any story I could.

I think that is how I’m able to approach this brand, Everywon, with an outsider’s perspective, while pulling stories that might be important to people outside of the industry.

BloodHorse: What inspired you to launch Everywon?

Talamo: I think horse racing has the best stories, the best people, the best culture, and it’s something that clearly has not transferred over to the general public, so that kind of is the back story of this new approach, and how maybe we can use apparel as a marketing vehicle for the sport.

The idea really started while Joe and I were just filming social media clips in our living room and I wanted to wear something that really represented horse racing, not necessarily a particular track. I realized it was kind of something that was missing, and if you look at other sports, you know there’s teams and jerseys and things of that nature that people really like to wear everywhere. I called a grade school friend, Jessica Unamuno, to discuss and who helped me with the website and setting up the production. The goal was really just to create pieces that people genuinely wanted to wear, not just souvenir merchandise. My goal is that people wear it because they think it genuinely looks good first, and then the horse racing thing follows.

A winning owner! A young Elizabeth Talamo in front of her parents. (Elizabeth Talamo)

BloodHorse: How did you settle on the apparel name?

Talamo: I thought about what I wanted the brand to be named for months. I wanted something that could eventually grow beyond racing, and maybe didn’t feel intimidating, or tied strictly to horse racing for those who discover the brand outside of our community. I think winning means different things to different people, whether that’s cashing a $2 ticket or finding a [supportive] community. I think horse racing is the best community because it’s people from all different backgrounds. I think, somehow, we all feel at home at the track, and I wanted a name that really embodied all of those feelings.

Almost every person I’ve brought to the track has genuinely fallen in love with it. I’ve always asked myself, ‘What’s the difference there, and why are others not experiencing it that way?’ I think once someone learns how to participate, even if it’s just how to bet or what to do in between races, it becomes exciting quickly, and people of all ages, especially the younger generation, are looking for something that’s exciting and accessible and community driven. My goal with the brand is to help bridge that gap through apparel.

BloodHorse: Do you have any on-track representation this summer for Everywon?

Talamo: I’m excited about pop-ups that are planned at the Haskell [Stakes July 18 at Monmouth Park] and Colonial Downs [Aug. 1] this summer. That’ll be our first opportunity to really showcase the POV-style storytelling and what we hope to do along with social media. We’ll use the apparel as just an entry point into the sport … there’s so many different layers to racing, so it’s just slowly peeling those back to try to get the message out and for people to consume it.

To learn more, visit Everywonbrand.com