Innovative Racehorse Auction Company Wanamaker's Launched by Young Industry Professionals

The Life
Jack Carlino and Liza Hendriks, co-founders of new auction company Wanamaker's. (Courtesy Wanamaker's)

Online Thoroughbred sale company Wanamaker’s has launched with a unique format and monthly auctions. The innovative auction house was founded by 25-year-old Godolphin Flying Start (GFS) graduate Jack Carlino and 24-year-old current GFS trainee Liza Hendriks.

By hosting a sale each month, Wanamaker’s will provide buyers and sellers opportune timing and a streamlined sales process.

UPDATE: The first catalogue is now live and can be viewed at wanamakers.com. The June 25 sale contains both broodmares and racehorses and is headlined by Swaggy George, a 2-year-old colt by Not This Time who won his debut impressively at Gulfstream Park; along with Ritzy Lass, a stakes-placed mare in foal to Midshipman. Detailed buying information can be found at wanamakers.com/buy.

For each monthly auction, entries will be open for approximately three weeks, the catalogue will be live for nine days, and online bidding will take place on the final day and begin to close at 5 p.m. ET.

An entry into a sale costs $300 and sellers are charged a 5% commission on sales and 0% commission on horses whose reserve is not met (RNAs). The online catalogue will feature photos, videos, and pedigree information, and racehorse entries will also contain DRF past performances, Ragozin figures, and race replays. Horses will remain in their location throughout the auction and buyers may schedule in-person inspections with the seller.

Wanamaker’s is based in Lexington, Ky. Regarding the timing of the launch, Carlino stated, “While development began well before the COVID-19 pandemic, we feel the platform we have created is going to serve our customers’ needs in the immediate future and in years to come. Online auctions provide some great advantages such as consistent and opportune timing, an ability to maximize visibility and reach to buyers, and the reduction of costs and labor required for a physical sale.”

“As soon as we began talking to buyers and sellers, we saw that there was a huge opportunity for the industry,” said Hendriks. “In a time where so many markets are taking advantage of the efficiencies of e-commerce, our industry hasn’t. We built this platform to give our customers more freedom and power than they’ve ever had in the sales process.”

In addition to an unwavering commitment to its customers, Wanamaker’s is committed to the Thoroughbred industry and the lifeblood of the industry, the horse. To show this commitment, Wanamaker’s contributes .1% of total sales to the Thoroughbred Aftercare Alliance (TAA) for retired racehorses and requires sellers to contribute .05% of their total sales to the TAA as well.

Learn more at wanamakers.com.

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