Old Smoke Debuts Secretariat T-Shirt Collection Inspired by 1973 Triple Crown Campaign

Pop Culture

Old Smoke Clothing Co. announced today a collaboration with Secretariat.com and America’s Best Racing to introduce the Secretariat Collection of vintage-feel T-shirts. Inspired by legendary Thoroughbred champion’s 1973 Triple Crown campaign, the initial trio of T-shirt designs featured in the introductory release gives tribute to the reigning record-holder in all three of the American classic races in a subtle, retro style.

As an official licensee of Secretariat.com, Old Smoke designed each of the T-shirts in the collection to harken back to those five weeks in the late spring of 1973 when the nation’s collective attention turned from war protests and the Watergate scandal to the emergence of the chestnut hero and his history-making performances in the Kentucky Derby, Preakness, and Belmont Stakes. Nearly a half-century later, racing fans will be able to relive that excitement when America’s Best Racing spotlights Secretariat in a feature series during the upcoming Triple Crown season.

“There is no horse, past or present, that our team here at Old Smoke could possibly be more excited about than Secretariat,” said Kurt Rossner, Old Smoke co-founder. “Having always been huge fans of "Big Red," we are absolutely thrilled to launch the Secretariat Collection and associate our name with one of the greatest icons in all of sports.”

The Old Smoke Secretariat Collection is now available for purchase exclusively at Secretariat.com and OldSmokeClothing.com.


Old Smoke Clothing Co. is a clothing and lifestyle brand that celebrates the sport of horse racing. Founded in 2018 by lifelong racing enthusiasts from Saratoga Springs, N.Y., Old
 Smoke prides itself on providing fresh designs that celebrate the fascinating history of The Sport of Kings, while embracing the passion and lifestyle of today’s racing community. You can view Old Smoke’s current product line at OldSmokeClothing.com and keep up to date with Old Smoke on Instagram and Facebook at @oldsmokeclothing and Twitter at @oldsmokeco.

Secretariat.com is the official website for the legendary Thoroughbred champion and a comprehensive online source for historical information, photography, merchandise, and memorabilia chronicling the enduring legacy of the 1973 Triple Crown winner. Celebrating racing's past to enrich its future, Secretariat.com can also be found on Facebook and Instagram as @secretariatofficial and on Twitter as @SECRETARIATofcl.

America’s Best Racing is proud to show you that horse racing is so much more than one big race a year, placing a bet, or donning fancy jackets and hats. Feel the thrill of the race, hear the roar of the crowd, see the enduring love and care for the animals, experience the intensity of the home stretch and the photo finish you’ll want to live over and over again. And we’re bringing that feeling of exhilaration to you with our unbridled passion for America’s original sport. Whether you’re watching on TV, placing a bet on your phone, or road-tripping to the track, it’s our promise to deliver an experience you won’t forget; an experience to fall in love with. You can follow America’s Best Racing at americasbestracing.net as well as on social media platforms Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, and Snapchat.

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