America’s Best Racing (ABR), horse racing’s national fan-development platform and marketing initiative funded by The Jockey Club, and the Hennegan Brothers, three-time Eclipse Award-winning filmmakers, today announced a partnership to launch “UNBRIDLED,” the industry’s first made-for-social vertical docuseries. “UNBRIDLED” will focus on storytelling of racing’s major events, starting with the lead-up to the 2026 Kentucky Derby.

Episodes of “UNBRIDLED” have been filmed during key races on the Triple Crown trail and will roll out daily across ABR’s digital and social platforms beginning this week. A trailer is available to view below.

Inspired by the global rise of short-form “microdramas,” a serialized format commanding hundreds of millions of daily viewers worldwide, “UNBRIDLED” delivers 60-to-90 second unscripted episodes driven by real competition, real personalities, and real stakes. 

“My brother and I recognized the explosive, multi-billion-dollar success of Asian microdramas and saw a unique opportunity to be the first to apply that format to documentary storytelling,” John Hennegan said. “Our lifelong mission has been to promote the game we love through storytelling. When we presented our vision to ABR, we were thrilled by their immediate enthusiasm.”

“UNBRIDLED” will follow Thoroughbreds and their connections along the road to racing’s marquee events, creating a continuous narrative designed to make the sport easier to follow while deepening the emotional connections between audiences and its participants. The series reflects ABR and The Jockey Club’s ongoing commitment to exploring emerging media formats that expand horse racing’s cultural relevance, particularly among younger, mobile-first audiences.

“We’re doubling-down on content that’s far easier to consume and deeply appealing to the audiences we’re trying to reach,” said Greg Charkoudian, vice president of TJC Media Ventures and head of video production for ABR. “We saw the impact of short-form storytelling in our partnership with Griffin Johnson, as well as the year-round vertical video content we created last year that generated more than a billion total impressions. We’re excited to keep pushing the boundaries of what sports media can look like. And doing it with the immensely talented Hennegan Brothers makes it even better.”

“This format transforms racing from a single moment into a continuous, unfolding journey,” Brad Hennegan said. “By delivering stories in short, connected chapters, we hope viewers become deeply invested in the personalities, rivalries, and raw emotion that define the sport. We’re meeting fans where they already are, on their phones, and crafting an episode-by-episode narrative that leaves them wanting more.”

The official trailer for “UNBRIDLED” can be viewed on all the following platforms: Instagram, Facebook, and TikTok.