In 1994, visionary Scott Barber set out to pursue his passion for uncompromising design and craftsmanship through the creation of his namesake sportswear brand Scott Barber. Since then, his timeless, casually refined collections have drawn inspiration from the adventurous spirit of Americana.
In Scott’s own words: "I’ve always admired well-designed, beautifully-made things, like vintage sports cars, motorcycles and airplanes ... there’s a marked difference between the ordinary and the exceptional.”
Today, the Scott Barber brand is more than an expression of personal style, it’s a statement of lifestyle. In all aspects of life, Scott chose the “experience” over convenience, the “memorable” over mundane, and the “sublime” over the standard. Scott measured value in years, not dollars. Only time separates what you own from what you treasure.
Partners John Crocco, Jarrett Reicher, and Rosemarie Grieco took over the Scott Barber brand in 2020, they knew they had a pretty loyal fan base to keep happy. They also remained remain inspired by Scott’s passion for living and honor his legacy in every article of clothing they make today.
Managing Partner John Crocco points out that the product has been updated in the last six months or so with some subtle evolution of the silhouette and collar, and with a commitment to using better European fabrics. “We still stick with classic patterns to offer something that is understandable. The collection is still primarily known as a sport shirt brand, but we also have a very loyal customer for our knit program, especially on our own website. Our tech pique quarter zips, Pima pique polos, jerseys, and T-shirts don’t have logos and are super comfortable: These guys fall in love with the product and then buy it in every color. They’ll buy 10 of them and it becomes their uniform. We still do the bulk of the business with specialty stores. We’ve had a terrific reaction to our spring ’23 offering and think that they appreciate that we’ve moved the brand forward a little.
“For my entire career, people have been touting the demise of the specialty store. And yet it’s the department stores that are most challenged right now. Specialty stores have done a terrific job over the last few years of evolving their product selection and updating and renovating the stores themselves. You’ll see brands there that you won’t see everywhere else, so they are really at the forefront of what’s new and relevant in menswear. Our specialty stores have told us that they had the best spring season they’ve ever had! People are feeling really good about fall. Cautious! But good. Regardless of the media reporting an economic downturn, specialty stores are not feeling it yet.”
Beyond updating and refining the product, the Scott Barber team is also embracing the future, partnering with a company called Formcut. Utilizing the latest iteration of body scanning, the technology allows the brand to partner with specialty stores to offer a Scott Barber-branded made-to-measure program. There’s no need for a trained salesperson or tailor to take the measurements: The person stands in front of what is basically an iPad, and in ten seconds, the device takes 249 precise measurements. The sales associate can then work with the customer to select fabrics, collars, pockets, embroidery, buttons, etc., and complete the sale through the store’s own POS system. The data is then transmitted directly to the factory in Vietnam that specializes in small quantities. A pattern is cut for the customer, who receives his shirt within 10 to 12 days. The store can then easily make reorders for the customer in other fabrics, etc.
So as you look to freshen up your racetrack attire in advance of the 2022 Breeders’ Cup World Championships and the 2023 Kentucky Derby, be sure to give Scott Barber a look. You can purchase online at www.scottbarber.com or via through a store in 46 states (see their store locator here: https://scottbarber.com/pages/store-locator). Racing fans, in particular, can take advantage of the Formcut technology at stores in Arkansas, Arizona, California, Florida, Iowa, Illinois, Indiana, Kentucky, Louisiana, Minnesota, Nebraska, New Jersey, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, Virginia and West Virginia, among others.