LEXINGTON, KY – This Valentine’s Day, Visit Horse Country is proving that the way to a champion horse’s heart is through their stomach. For the third consecutive year, fans worldwide are invited to send a Carrot Gram to their favorite equine stars, ranging from Kentucky’s finest studs to beloved mares across the Bluegrass.

Starting Friday, Feb. 13, supporters can visit the Horse Country website to send a valentine to their "equine crush." 100% of the proceeds support Stable Recovery, a Lexington-based non-profit that provides recovery housing and equine industry job training for individuals in early sobriety.

What’s New for 2026?

While carrots remain the go-to choice for any champion, Visit Horse Country is introducing a "Run for the Roses" twist this year:

• The Carrot Gram: A classic treat for any participating horse on the roster.
• The Rose Gram: A special tribute exclusively for Kentucky Derby winners. Fans can send a rose to these icons of the turf to celebrate the holiday in true championship style.

How to Order:

• When: Sales open Friday, Feb. 13 and run through Monday, Feb. 16.
• Where to Buy: visithorsecountry.com/valentines-day-carrot-grams/
• The Cause: All proceeds benefit Stable Recovery, helping humans find a new lease on life through the power of the horse.

“Love is in the air here in Horse Country,” says Hallie Hardy, Visit Horse Country Executive Director. “And what better way to say, ‘I love you,’ to the horse of your dreams than with a carrot or a rose? Carrot Grams is a fun way for fans to connect with the horses they admire, whether they’re halfway across the world or right here in Kentucky.”

“We are always blown away by the connection between our guests and the horses they meet on a tour in Horse Country,” continued Hardy. “There is no better example of that incredible bond between horse and human than Stable Recovery. We are thrilled to invite fans to ask their favorite horse to ‘Be Mine’ for such a meaningful cause.”

Whether you’re sweet on a Triple Crown winner or have a soft spot for a retired mare, your contribution makes a tangible difference in the local community. Don’t let the holiday gallop by without sending a little love to your equine valentine!

About Visit Horse Country: Visit Horse Country is a not-for-profit membership organization that provides customer concierge service including a central booking outlet for its member horse farms, equine medical clinics, and equine attractions. The organization is dedicated to sharing the stories of Kentucky's Horse Country by offering authentic, behind-the-scenes tours that inspire a lifelong appreciation for these beautiful animals, their caretakers, and the unique land they call home. To learn more, go to visithorsecountry.com.

About Stable Recovery: Located in the heart of the Bluegrass, Stable Recovery provides a unique, equine-centered approach to addiction recovery. By providing safe, supportive recovery housing combined with a first-of-its-kind vocational training program in the Thoroughbred industry, Stable Recovery empowers individuals in early sobriety to find new purpose. Through partnerships within the Kentucky equine community, participants gain hands-on experience and meaningful employment, proving that the healing power of the horse can truly change lives. To learn more, visit StableRecovery.net.