Amplify Horse Racing Initiative Launches Website to Educate New Fans

The Life
Thoroughbred racing at Keeneland. (Eclipse Sportswire)

Amplify Horse Racing, an initiative to welcome and educate newcomers about the Thoroughbred industry, collaborate with existing initiatives, and promote opportunities for involvement, launched its website.

Amplify is a grassroots organization that was started in 2019 by second-year Godolphin Flying Start trainee Annise Montplaisir, and Madison Scott of Solis/Litt Bloodstock.

To date, Amplify has provided enhanced educational experiences for 136 youth, young adults and their families, reached over 1,000 university students with educational material, and raised $30,000 for college scholarships. This has been made possible through collaborations with organizations including NYRA, Keeneland, Horse Country, KTA, Kentucky 4-H Horse Project, and the Retired Racehorse Project, among others.

“Our goal for Amplify has been to become ‘Step One’ for newcomers to learn about the Thoroughbred industry,” said co-founder Annise Montplaisir. “We want this website and the resources we’ve curated to be a roadmap from basic to technical learning, and how to become involved and attain a job.

“There are many outreach initiatives within racing like Horse Country, Godolphin Flying Start, the Retired Racehorse Project and Keeneland’s College Scholarship Day. This organization will magnify positive work already being accomplished.”

“Exposing developing minds to Kentucky’s signature industry is important for the prosperity of our state,” said Price Bell of Mill Ridge Farm, and a driving-force of Horse Country. “We want to protect, promote and connect this incredible industry with those interested and passionate. There are a multitude of opportunities within our sport whether it be with a horse, camera, lab equipment, rasp, microphone, or any other job our industry touches. It is our responsibility to open doors and help people walk through.”

After the website launch, the Amplify team will host a live virtual Q & A to answer questions about the organization. They will subsequently hold virtual educational “hang-outs” with guest appearances for those interested in learning about the industry. For more information, to share ideas for collaboration, internship opportunities, or to volunteer as a mentor, please email, or visit

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