His back hurts. But he must pour.

Her feet hurt. But she must pour.

He’s been on the road for 100 straight days, introducing his company’s line of whiskies to big liquor stores, small bars, and to the occasional media member who smiles and listens to the technical aspects of making whiskey, but Johnny Journalist is just there for the free whiskey. Johnny may not write about it, and the whiskey brand ambassador missed Facetiming with his son to pour his brand.

When I was a child, there was that wondrous moment when the Sears Christmas catalog arrived in the mail. It was a book of opportunity and hope as its treasures occupied children’s minds with possibilities.  My sister would approach it like a military exercise where every page was folded and labeled with items she liked circled. She would also include a carefully handwritten itemized list of the toy’s name, page, location and price. My approach to the catalog was different.