Stay Lucky Season Three Launches

Pop Culture

Stay Lucky, the free-to-play mobile app from America’s Best Racing (ABR), a multimedia fan-development and awareness-building platform of The Jockey Club, returns for its third season with a new presenting sponsor, the Breeders’ Cup World Championships. Season three of the app features smoother playability, enhanced speed, and several new prizes, in addition to the compelling grand prize of $1 million.

Freshly optimized for 2019, Stay Lucky is available for download in the Apple App Store for iOS devices and on Google Play for Android devices. Returning players must update to the latest version of the app. Improvements include performance optimization, which makes for quicker loading of the app, and fixes implemented to improve registration and gameplay flow.

Over the course of the first two seasons of Stay Lucky, 230 prizes were won by fans chasing the so-far elusive grand prize streak of 20 consecutive wins. To date, the longest streak achieved has been 10, which was reached in 2017 and in 2018.

“We’ve found the app to be an extremely fun way to engage with new fans looking to test their skills at picking winners, risk-free, as they seek to win the grand prize of $1 million,” said Stephen B. Panus, president of TJC Media Ventures. “Now, the Stay Lucky app is even faster and easier to use. We’re also pleased to welcome the Breeders’ Cup World Championships as the presenting title sponsor of Stay Lucky, as we both share the common goal of reaching the on-the-go millennial fan.”

Stay Lucky awards players for correctly selecting winning horses in consecutive races. Prizes are earned when players build streaks of five, seven, nine, 14, 17, and 20 races. The Stay Lucky grand prize is $1 million (payable via a 40 year annuity or as a lump sum cash payout of $600,000).

Learn how easy the app is to play and win with this video tutorial: americasbestracing.net/stay-lucky.

In addition to becoming the presenting title sponsor of Stay Lucky, the Breeders’ Cup World Championships (Nov. 1-2, 2019, at Santa Anita Park in Arcadia, Calif.) is offering a prize of a VIP trip to its annual event.

“We are proud to enhance our partnership with America’s Best Racing and its continued efforts to engage fans in creative and engaging ways for our sport,” said Justin McDonald, senior vice president of marketing for Breeders’ Cup. “The Stay Lucky app has proved to be a fun and easy way for fans to participate in horse racing and provides them the chance to win great prizes on a weekly basis throughout the season leading up to, and including, the Breeders’ Cup World Championships.”

Returning prize sponsors, in addition to the Breeders’ Cup, include STATS Race Lens, Racetrack Television Network, NTRA/National Horseplayer Tour and Championships, Christine A. Moore Millinery, Kentucky Derby Museum, and West Point Thoroughbreds.

New prize sponsors for 2019 include Old Smoke Clothing Co. and The J. Peterman Company.

Contest races on the app will include graded stakes beginning this weekend, all the way through Breeders’ Cup on Nov. 1-2.

In addition to playing Stay Lucky, users will be able to find ABR content on Stay Lucky, including race previews and analysis, as well as receive notifications when new articles are posted with information designed to help players build their streaks.

Stay Lucky was developed by The Jockey Club Technology Services Inc., a wholly owned subsidiary of The Jockey Club.

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