Old Smoke Clothing Co. (Old Smoke), a lifestyle and clothing brand focused on horse racing, today announced a new collaboration with America’s Best Racing (ABR). Together, Old Smoke and ABR have created the America’s Best Racing Collection which will be available exclusively at oldsmokeclothing.com.
The America’s Best Racing Collection by Old Smoke will initially feature two limited-edition T-shirts, “The First Saturday in May … Since 1946” and “The Greatest 26 Acres in Sports.” The stories behind the shirts will be shared at americasbestracing.net as well as through ABR’s digital and social media channels.
This collaboration, which follows the initial partnership between the two companies that was announced in January, will provide ABR with creative custom designs and an integrated fulfillment process, while allowing Old Smoke to leverage ABR’s expansive digital platform and social media reach.
“America’s Best Racing is thrilled to expand our partnership with Old Smoke Clothing to help tell the unique and memorable stories of our sport, while tying them directly to a signature ABR collection of shirts,” said Stephen B. Panus, president of TJC Media Ventures. “We believe fans will be excited and proud to wear these well-designed T-shirts and showcase their fandom for the sport.”
“In a few short months, we have formed a fantastic relationship with the team at ABR,” said Old Smoke Co-Founder Adrian Szamreta. “This new collection is a great example of the natural synergies anticipated when we first partnered with Stephen and the ABR team. We look forward to a very bright and prosperous future with ABR.”
The America’s Best Racing collection currently includes a limited number of T-shirts, with plans in place for several new releases in the coming months including a wider range of apparel and accessories. Click here to explore the collection.