Buffalo Trace Distillery, which has garnered more than 500 awards for its wide range of premium bourbons and whiskeys, including nine different distillery titles since 2000, and America’s Best Racing today announced a sponsorship naming Buffalo Trace the 2017 official bourbon of ABR.
ABR recently released a multi-part video series titled “America’s Native Spirit,” which was filmed by ABR Films and shot on location in Frankfort, Ky., at the family-owned Buffalo Trace Distillery. Additionally in 2017, ABR will feature Buffalo Trace and some of the distillery’s other select premium bourbons in a monthly video feature highlighting a cocktail of the month across ABR’s digital and social media channels.
“Buffalo Trace is celebrated as one of the most prominent bourbon brands in the world, and America’s Best Racing is honored to enter a partnership with such a prestigious entity,” said Stephen B. Panus, vice president of TJC Media Ventures Inc. “Horses and bourbon not only share the countryside of Kentucky, but also represent a key part of the lifestyle allure of attracting new fans to our sport.”
“In Kentucky, we deeply respect the relationship between the Commonwealth’s two signature industries, Thoroughbred racing and bourbon,” said Kris Comstock, senior marketing director at Buffalo Trace. “We are proud to be associated with America’s Best Racing.”
About America’s Best Racing:
America’s Best Racing is a multimedia fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of North America’s best Thoroughbred racing events, with a primary focus on the sport’s lifestyle and competition. You can follow America’s Best Racing on social media platforms Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, and Snapchat.
About Buffalo Trace:
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery's rich tradition dates back to 1786 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.