America’s Best Racing (ABR), a multimedia fan development and awareness-building platform of The Jockey Club, today announced the launch of a new free-to-play mobile app called “Stay Lucky,” available at the Apple iPhone App Store for iOS devices and for Android devices on Google Play. . The free-to-download “Stay Lucky” app offers users both the opportunity to share in the lifestyle and competition of the sport of Thoroughbred racing through America’s Best Racing’s digital content, as well as access to the weekly, free-to-play “Stay Lucky” contest, which offers participants the opportunity win prizes, including a grand prize of $1 million.
“Stay Lucky” challenges participants to string together winners from Thoroughbred horse racing's most prestigious races while earning prizes when exceeding the winning streaks of some of the sport's all-time star athletes (I’ll Have Another, California Chrome, American Pharoah, Personal Ensign, Cigar and Zenyatta). Participants simply need to pick one or more winners each week and build a winning streak in order to earn prizes along the way for selecting five, seven, nine, 14, 17 and 20 consecutive winners. Prize sponsors include NTRA/National Horseplayer Tour and Championships, STATS Race Lens, Bills Khakis, Christine A. Moore Millinery, Breeders’ Cup, RTN, Equestricon, and Little Red Feather Racing. Should a participant push their streak to 20 consecutive winners, then they would take home the grand prize of $1 million.
“We’re always looking for ways to engage new fans and grow the audience for Thoroughbred racing,” said Stephen B. Panus, vice president of TJC Media Ventures Inc. “The ‘Stay Lucky’ app is another fast, fun and easy way to connect the on-the-go millennial fans and soon-to-be fans with the sport and lifestyle, while also providing them with a compelling and risk-free contest by simply selecting winners in America’s best races – all at the touch of a button.”
“Stay Lucky” was developed by The Jockey Club Technology Services Inc., a wholly-owned subsidiary of The Jockey Club.