Longines Kentucky Oaks Fashion Contest

Events / Travel

Contestants in the 2013 Longines Kentucky Oaks Fashion Contest. 

The Longines Kentucky Oaks is just a few days away. Top 3-year-old fillies will compete against one another for one of the biggest prizes in racing.

It’s not just the equine fillies who will be in competition, however. Two-legged ladies will be putting on our fashionable boxing gloves (metaphorically speaking, of course) to fight for the most fashionable prize of the day: a Longines timepiece.

Since Longines Watch Co. has become involved in the festivities of the Triple Crown, the bar on fashion at the races has been raised. Through their emphasis on tradition and elegance, it has become evident that ladies have put more effort into their outfits on each of these signature race days.

Fashion is such an important aspect of the sport. It showcases horse racing as the social gathering that the sport has grown into. In the United States, nothing showcases this more than our Kentucky Derby weekend.

The Longines Kentucky Oaks day focuses on celebrating the ladies at the races. The track is outfitting the entire venue in the color pink, including its patrons!


Longines has taken this “pink pride” to a whole new level with their “Pink Carpet.” Located near Gate 10, the Pink Carpet comes alive around 1:30 p.m. ET on Oaks day as fashionable ladies begin to line up to strut their stuff in front of celebrity judges. What are they strutting for? The chance to win the most elegant accessory a woman can wear, a Longines watch from the Conquest Classic Collection.

The Longines Kentucky Oaks Fashion Contest has become an event of its own on race day. By midafternoon, people from the stands begin to flock down to the main floor to get a glimpse of the well-dressed women. Press and media line the carpets deciding who they think should win the prize with the shutters of their cameras constant in the background. 

Each and every spectator, and even the ladies participating, will have their own opinion on who should win, but the only ones who truly have a say are the three judges sitting in the director’s chairs at the end of the carpet.

Last year, Longines had a top model to represent as a judge of the contest.


Coco Rocha was stunning in a coral-skirted suit with a beautiful off-white hat. Sitting along with her was German tennis star Steffi Graf in a gorgeous floral number and pink, sinamay hat. Lastly, Longines brought along fashion expert from Harper's Bazaar - Joyann King in a fun, striped number with matching floppy hat.

With these three comprising a powerful team of judges, you knew the competition would be fierce.

Like last year, Longines will cap the contest at the first 200 contestants. Ladies will walk the Pink Carpet and show both the judges and the audience their idea of beautiful, race-day fashion. The judges will then narrow the field down to 10 finalists. From the 10 finalists, the judges will choose the Longines Most Elegant Woman and will award her a beautiful timepiece from their Conquest Classic Collection with a value of $5,825.


Free to enter, this contest is a no brainer for all you elegant women out there! Longines will be on the lookout at all three Triple Crown races, but just as with the Longines Kentucky Oaks, this is the competition that gives us ‘fillies’ the most bragging rights.

Can’t wait to see your elegant racing fashion on both Kentucky Oaks and Derby day! Happy racing!

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