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ABRV - POP CULTURE

The Preakness Stakes has strong ties to the musical landscape with the annual Infieldfest serving as a launching pad for many emerging superstars. The race itself is the perfect platform to create a “rock star” of a horse. The Brand Ambassadors did a little brainstorming and found some serious similarities between this year’s Preakness field and some of music’s most recognizable names. Here is what ensued:

Dynamic Impact - Pharrell

Dynamicimpact Pharrell
Eclipse Sportswire WikimediaCommons
  • Armed with plenty of talent, Dynamic Impact mulled around in 3-year-old Thoroughbred limbo, before capturing a his first major victory in the Illinois Derby.
  • Pharrell played a supporting role in many songs and finally broke through on his own with his latest hit, “Happy”.
  • Dynamic Impact would make his owners plenty “Happy” if he could steal a victory in the Preakness.
  • Nobody wants to be remembered as a one-hit wonder, so both Dynamic Impact and Pharrell still have a bit to prove before establishing themselves as elite in their respective fields.

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General a Rod - Jason Derulo

Generalarod Jason -Derulo
Coglianese Photo/Leslie Martin WikimediaCommons
  • Both found early success in South Florida. General a Rod was victorious in the Gulfstream Park Derby on Jan. 1 at Gulfstream Park and Jason Derulo was born and raised nearby in Miami.
  • Derulo has taken the pop music world by storm with his hit single "Talk Dirty,” which peaked at No. 3 on the Billboard Hot 100 list in 2013.
  • General a Rod attempted to "talk derby" two weeks ago but finished 11th in the Kentucky Derby. Will the Preakness be General A Rod's time to shine?

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California Chrome - Adam Levine

Chrome 1Levine
Eclipse Sportswire Maroon5.com
  • California Chrome is a popular star who was born in California.
  • Adam Levine also is a popular star who was born in California.
  • California Chrome made his debut under the radar and slowly reached stardom about a year after his debut.
  • Adam Levine (Maroon 5) debuted under the radar and the album slowly grew in popularity until it turned into a hit two years after its debut.
  • California Chrome proved to have some smooth moves on the racetrack.
  • Adam Levine sings about having “Moves Like Jagger”.

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Ring Weekend - Jimi Hendrix

Ring Weekend SVPhotography Jimi Hendrix
SV Photography
  • Jimi Hendrix entered the United States Military in 1961 at the age of 19, where he was stationed in Fort Campbell, Ky.
  • Ring Weekend is owned in part by West Point Thoroughbreds, which takes its name from the United States Military Academy. 
  • Ring Weekend also spent time in Kentucky. He was born at Gainesway Farm in Lexington.
  • Hendrix is widely known as one of the greatest guitarists of all time ... his guitar playing was “magical”.
  • Ring Weekend also is a bit magical as a graded stakes winner out of a mare named Free the Magic.
  • Hendrix is in the United Kingdom Music Hall of Fame
  • Ring Weekend’s trainer, Graham Motion, is from the United Kingdom.

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Bayern - Justin Bieber

Bayern 23Biebs
Eclipse Sportswire WikimediaCommons
  • It’s all in the pedigree. Bayern is by Offlee Wild out of Alittlebitearly, who is by Thunder Gulch. That pedigree sounds like a rock star.
  • Who fits the pedigree? We know Justin Bieber is an energetic guy who’s shown he can be “Offlee Wild”.
  • Bieber has gotten in some trouble ‘Alittlebitearly’ in his career (he's only 20 years old).
  • Bieber has been spotted attending Oklahoma City 'Thunder' (Gulch) games from time to time.

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Ria Antonia - Shania Twain

Riaantonia Shania
Eclipse Sportswire WikimediaCommons
  • Ria Antonia began her career racing at Woodbine in Canada.
  • Shania Twain, who is a lover of horses, also began her career in her native Canada.
  • Ria Antonia’s breakout performance was her win in the 2013 Breeders’ Cup Juvenile Fillies.
  • Shania Twain’s was a breakout artist when her debut album became the best-selling album of all time by a female artist.
  • Some of Shania’s most popular songs are “From This Moment On,” “You’re Still the One” and “I Ain't No Quitter”.
  • Ria Antonia is trying to prove that she’s no quitter and that from this moment on she’s still the one that ran a big effort in the Breeders’ Cup.

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Kid Cruz - Ricky Martin

Kid Cruz Ricky Martin
Maryland Jockey Club/Jim McCue WikimediaCommons
  • Kid Cruz is named after the football player Victor Cruz, who has a very popular touchdown salsa dance celebration.
  • Who else is a superstar salsa performer? Ricky Martin.
  • Ricky Martin’s biggest hits include “La Bomba (The Bomb)” and “Livin’ La Vida Loca”.
  • Kid Cruz is looking to upset the Preakness as a longshot bomb. If they get the win, Victor Cruz might show the connections some salsa moves and party like he’s “Livin’ La Vida Loca”.

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Social Inclusion - Lenny Kravitz

Socialinclusion Lenny Kravitz
Eclipse Sportswire WikimediaCommons
  • Unraced at 2, Social Inclusion and Lenny Kravitz both again their careers at the age of three.
  • Social Inclusion debuted in February of this year, Kravitz began crafting his musical skills by learning how to play the drums at the age of 3.
  • Social Inclusion is no stranger to running at a fast pace as he set a new track record at Gulfstream Park with a time of 1:40.97 for 1 1/16 miles on the main track in March.
  • Lenny Kravitz is known for his fast-paced music that is very "inclusive" of a number of different genres ranging from Rock to Funk to R&B to Folk.
  • At 5-to-1 odds, Social Inclusion is the second favorite on the morning line for Saturday's Preakness Stakes - is he going to be the one challenge California Chrome and "Fly Away" with the win? We shall see!

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Pablo Del Monte - Pitbull

Pablodelmonte Pitbull
Eclipse Sportswire WikimediaCommons
  • Both the horse and rap mogul are Florida born and raised.
  • Pitbull chose his stage name after that breed of dog’s fierce, determined mentality.
  • Pablo Del Monte’s trainer, Wesley Ward, passed up an entry in the Kentucky Derby, choosing instead to prime Pablo Del Monte for a trip to the Preakness.
  • Pitbull’s lyrics are usually delivered in a speedy fashion and Pablo Del Monte is widely regarded as one of the race’s speed horses.

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Ride On Curlin - Johnny Cash

Rideoncurlin Johnny Cash
Eclipse Sportswire WikimediaCommons
  • Johnny Cash is a native of the state of Arkansas.
  • Ride On Curlin spent the winter in Arkansas, where he was second in the Grade 1 Arkansas Derby.
  • Johnny Cash often portrayed an “outlaw image.”
  • Ride On Curlin is also a bit of an outlaw, being notoriously ornery around the barn with a habit of biting!
  • Johnny Cash was a “rags to riches” story, having become one of the most popular musicians of all time after humble beginnings as a cotton picker.
  • Ride On Curlin could also be a “rags to riches” story, having cost only $25,000 at auction even though he was sired by champion Curlin.
Image Description

ABR Brand Ambassadors

As part of an ongoing commitment to new fan development, America’s Best Racing (ABR) in 2013 launched a national bus tour designed to increase interest in the lifestyle and competition of America’s high profile Thoroughbred races and big event days across the country.

Dubbed the “ABRV”, the 45-foot-long tour bus traveled around the country, beginning in March 2013, with six young, enthusiastic brand ambassadors. The ambassadors met with national and local media outlets and appear on college campuses, and in high-traffic areas and strategic locations within each destination city. The energetic group focused on attracting a younger audience to the sport of horse racing, specifically the big race day events in each city.

The project was renewed for 2014 and 2015 with the six ambassadors embedded in key markets in Miami (Vince Mathews), Chicago (Mike Johnson), New York (Victoria Garofalo, Dan Tordjman) and Los Angeles (Jose Contreras, Ciara Austin). The project serves as a key component to America's Best Racing's commitment to grow the sport of horse racing and build the next generation of racing fans.

Image Description

ABR Brand Ambassadors

As part of an ongoing commitment to new fan development, America’s Best Racing (ABR) in 2013 launched a national bus tour designed to increase interest in the lifestyle and competition of America’s high profile Thoroughbred races and big event days across the country.

Dubbed the “ABRV”, the 45-foot-long tour bus traveled around the country, beginning in March 2013, with six young, enthusiastic brand ambassadors. The ambassadors met with national and local media outlets and appear on college campuses, and in high-traffic areas and strategic locations within each destination city. The energetic group focused on attracting a younger audience to the sport of horse racing, specifically the big race day events in each city.

The project was renewed for 2014 and 2015 with the six ambassadors embedded in key markets in Miami (Vince Mathews), Chicago (Mike Johnson), New York (Victoria Garofalo, Dan Tordjman) and Los Angeles (Jose Contreras, Ciara Austin). The project serves as a key component to America's Best Racing's commitment to grow the sport of horse racing and build the next generation of racing fans.

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