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ABRV - EVENTS/TRAVEL

Our second day in Louisville, Ky. began with a visit to this place called Churchill Downs. It’s this track where they apparently have a big race this weekend. … Ha! But seriously, we were fortunate enough to have a Jockey Club Suite under the Twin Spires on Wednesday to host some young professionals, bloggers and even a band!

Journal 1

As you can see, we had a great view. I am the only ambassador to have experienced the infield prior to this visit, and the others joked about how small it looked from up on the fifth floor.

What a surprise they’re in for! Before it all got underway though, fellow ambassador Chip McGaughey and I got a chance to see Kentucky Derby morning-line favorite Orb schooling in the paddock …

Journal 2

If you didn’t already know, we ambassadors conduct a ton of research prior to each visit in order to link other fun social aspects in local culture to horse racing in some way. Yesterday we hosted bloggers from Lou What Wear, Searsucker + Saddles and Louisville.com

There were also a couple of guys we hosted from the University of Louisville athletic department. Being a die-hard University of Kentucky fan, I typically would have no business associating with any Cardinals, which just goes to show you that horse racing can truly bring anyone together! They were actually really nice guys who really enjoy the sport.

Journal 3

The band that came to Churchill to check out the suite was A Lion Named Roar, a Louisville-based band that was recently listed on MTV’s Buzzworthy BlogThe band had so much fun at the track - they decided to follow us to Fest-a-Ville downtown on the Waterfront to check out the ABRV, which eventually led to an impromptu acoustic performance!

Journal 4

The band drew in a solid group of fans to the bus and ambassador Mary Frances Dale got a great video interview with the guys that we will upload on our followhorseracing.com website later today. All-in-all the Fest-a-Ville was very successful for us in regards to exposure of the bus and getting people signed up for our contests.

Toward the end of the night, when foot-traffic slowed down, I had a little fun with one of those creepy horse head masks at the end of the night.

Journal 5

Thursday should be another exciting day as we have some great interviews lined up at the track and a celebrity poker tournament to attend tonight. Giddy up.

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John Cox

A graduate of University of Kentucky, John has varied marketing experience in the Thoroughbred industry—from Keeneland to a private firm marketing specifically to Thoroughbred Farms, his knowledge of the industry is a great addition to the ABRV team.

Image Description

John Cox

A graduate of University of Kentucky, John has varied marketing experience in the Thoroughbred industry—from Keeneland to a private firm marketing specifically to Thoroughbred Farms, his knowledge of the industry is a great addition to the ABRV team.

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